Supported Initiatives

Claudia

CLAUDIA is the all-in-one solution for independent producers to manage and maximize the digital distribution of their films. With CLAUDIA, you can effortlessly upload metadata, access transparent sales data, and control your distribution across all major VoD platforms worldwide. Our platform gives you the tools to retain complete control over your content while we handle the logistics of encoding, sales reporting, and payments.

CLAUDIA offers seamless distribution by ensuring your film reaches global audiences through streamlined processes, from uploading your content to accessing royalty reports. We work with trusted encoding partners, providing you with preferred encoding rates that help maximize your profits. With full control over the distribution of your film, you can focus entirely on creating your next project, knowing that CLAUDIA is managing the complexities of the digital marketplace.

Furthermore, our platform provides transparent and detailed insights, with real-time sales data, royalty reports, and payments so you always know where your film stands in the global distribution network. Whether you are an independent filmmaker or a small rights holder, CLAUDIA empowers you to distribute your film on major VoD platforms while keeping the process clear, reliable, and under your control.

In short, CLAUDIA is designed to give independent producers a professional and hassle-free solution to grow their film's global reach, providing peace of mind every step of the way. Focus on what you do best – let us take care of the rest.

Europe Digital Talents (EDT)

EDT is the first 100% digital native distribution label, offering a curated selection of 20 cutting-edge European films, expertly distributed across leading VoD platforms to engage and reach their global audience.

At UMW, we believe that the European Film industry must live up to the digital challenge by offering an adapted response both in terms of film creation and distribution. Indeed, its future relevance depends on its capacity to harness emerging creative forces.

"Europe Digital Talents" is an ambitious project with far-reaching long-term objectives, while also being concrete and currently operational. The project relies on UMW’s assets to identify “digital-native” talents and ensure that their films reach the most prominent platforms in the world, while supporting their distribution with adapted marketing campaigns to effectively address audiences.

WALK THIS WAY

Launched in 2015, Walk This Way (WTW) is a Creative Europe / MEDIA supported project whose core objective is to broaden the exploitation of European films on new markets through cross-border Video on Demand (VoD) distribution.

The action consists in the aggregation and straight-to-VOD distribution of a diversified film catalogue on the most prominent VOD platforms in Europe, Japan, United States, Canada and Latin America.

To date, 173 films have been released more than 47 territories necessitating the creation of hundreds of subtitles.

WALK THIS WAY is a model of cooperation, transversality and transparency for efficient pan-European film distribution.

MY FRENCH FILM FESTIVAL

My French Film Festival (MyFFF) is a yearly event running for one month as of the 15th of January. The Festival was created and is being managed by Unifrance, an association in charge of promoting French Cinema on a global basis.

Under The Milky Way is a partner of the festival by ensuring the distribution of all films on multiple VoD platforms around the world including Apple, Google, Amazon, Comcast, etc.

During the whole festival, international audiences have access to 10 features and 10 shorts in French with localized subtitles in North America, Latin America, Japan, Australia, and in approximately 30 countries in Asia and Africa.The selection of theatrically-released first and second features allows for a worldwide showcasing of new generations of filmmakers; thus highlighting the diversity of French Cinema.

GLOBAL NOMADS

On World Refugee Day (June 20), the Global Nomads initiative consists in the aggregation and release of films about refugees and emigration on major VOD platforms, like iTunes, to create awareness among younger audiences. With the support of Creative Europe, Way Film Translation (Berlin) produced 70 subtitles in more than 10 languages for the films part of Global Nomads. Under The Milky Way handled aggregation and deliveries. Social media campaign (Facebook, Twitter, YouTube, Google Ads, newsletters, blogs, interviews and articles), was coordinated with the digital film marketing agency Alphapanda.

YOUNG AUDIENCE AWARD / European Film Awards

The EFA YOUNG AUDIENCE AWARD presents three European films to 12-14-year-old audiences across Europe. They watch the nominated films and act as a jury, voting for the winner right after the screenings. In a truly European vote, jury speakers then transmit the national results live via video conference to Erfurt (Germany) where the winner is announced in an award ceremony streamed live on this website. In 2018, UMW will be in charge of managing the digital release of all the YAA nominated films for the last 3 years in the 27 European countries.