Supported Initiatives
Featured
Launched in 2015, Walk This Way (WTW) is a Creative Europe / MEDIA supported project whose core objective is to broaden the exploitation of European films on new markets through cross-border Video on Demand (VoD) distribution.
The action consists in the aggregation and straight-to-VOD distribution of a diversified film catalogue on the most prominent VOD platforms in Europe, Japan, United States, Canada and Latin America.
To date, 173 films have been released more than 47 territories necessitating the creation of hundreds of subtitles.
WALK THIS WAY is a model of cooperation, transversality and transparency for efficient pan-European film distribution.
Since 2013 My French Film Festival (MyFFF) is a yearly event running for one month as of the 15th of January. The Festival was created and is being managed by Unifrance, an association in charge of promoting French Cinema on a global basis.
Under The Milky Way is a partner of the festival by ensuring the distribution of all films on multiple VoD platforms around the world including Apple, Google, Amazon, Comcast, etc.
During the whole festival, international audiences have access to 10 features and 10 shorts in French with localized subtitles in North America, Latin America, Japan, Australia, and in approximately 30 countries in Asia and Africa.The selection of theatrically-released first and second features allows for a worldwide showcasing of new generations of filmmakers; thus highlighting the diversity of French Cinema.
On World Refugee Day (June 20), the Global Nomads initiative consists in the aggregation and release of films about refugees and emigration on major VOD platforms, like iTunes, to create awareness among younger audiences. With the support of Creative Europe, Way Film Translation (Berlin) produced 70 subtitles in more than 10 languages for the films part of Global Nomads. Under The Milky Way handled aggregation and deliveries. Social media campaign (Facebook, Twitter, YouTube, Google Ads, newsletters, blogs, interviews and articles), was coordinated with the digital film marketing agency Alphapanda.
The EFA YOUNG AUDIENCE AWARD presents three European films to 12-14-year-old audiences across Europe. They watch the nominated films and act as a jury, voting for the winner right after the screenings. In a truly European vote, jury speakers then transmit the national results live via video conference to Erfurt (Germany) where the winner is announced in an award ceremony streamed live on this website. In 2018, UMW will be in charge of managing the digital release of all the YAA nominated films for the last 3 years in the 27 European countries.
